Whether it’s a neighborhood clean-up or a tech-savvy virtual fundraiser, community events have the power to connect and leave lasting impact. They can take many shapes and forms, but all successful events start small and grow with the help of passionate volunteers and sponsors.
Align your community event with the passions of your audience. For example, if your audience loves the outdoors, outdoor events like carnivals or fairs can be fun and engaging. If they love arts and culture, a theater performance or an art exhibition may be more appropriate. To determine the right event for your audience, conduct surveys, focus groups and engage with local organizations.
Community events can raise money for causes or showcase local talent. A talent show is a great way to raise money for a cause while offering participants a fun, family-friendly experience. Organize categories for all ages and skills, and have the audience vote for their favorite performers. You can also use the event to promote your brand or organization, and sell products such as snacks, drinks and carnival tickets.
Assemble a planning committee to ensure that every detail of the event is covered. Assign responsibilities and communicate clearly to avoid confusion. Plan and post event previews to create anticipation and excitement. Live blogging from the most important sessions and interviewing key speakers can boost online engagement. Send out event invitations well in advance to allow people to save the date and register.