Whether it’s movie bloopers or the behind-the-scenes “making of” documentaries that accompany blockbuster movies, people are intrigued by what goes on backstage. Behind the scenes (BTS) content gives audiences a glimpse into the work that goes into the finished product, providing an opportunity for brands to showcase their creativity and human touch.
In an era where consumers prioritize authenticity in brand choice, BTS content is an effective way to establish credibility and trust. According to Edelman’s 2023 Trust Barometer, 90% of consumers say that authenticity is a crucial factor in how they decide which brands to support. Whether it’s raw video footage, a day in the life feature or a behind-the-scenes look at your content shoot, showcasing these candid moments allows your audience to connect with you on a more personal level, and create an emotional connection that drives brand loyalty.
BTS content can be an incredibly powerful tool for your business, and can be leveraged across multiple channels including social media, blogs and video. It’s important to remember that BTS content shouldn’t be used as a way to brag about your business; rather, it should be a genuine way to show your audience what makes you stand out from your competition. Authenticity is key, and using BTS content to highlight your teams’ silly quirks or to showcase your product creation process can help you develop a strong online presence and nurture customer relationships.